Below are the categories of Audiences and the behaviour they consume the media text:
Active- audience members who are interested in an issue or cause that instead of waiting to recieve information actively seek out from many sources. They will also actively engage within the piece they have dedicated to.
Passive- an audience who does not interact with the media they are consuming and are just injected with messages. Known as ones who do not have control of the media influence injected into them such as children.
Traditional- audiences who consume media which are the same genre or have the same cast.
Hedonist- a person who believes that the pursuit of pleasure is the most important thing in life; a pleasure-seeker.
Post-Modernist- similar to active audience members they will actively seek media texts in different forms and take an active part within the text.
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