Audience pete buckingham what people go to see from Elaine Humpleby
Question 1: page 1 – read and consider – What does he suggest influences audience patterns – is he correct in your opinion?
He suggests age and income influence audience patterns as shown within his table that audience members aged 15-24 represent 40% of cinema audiences while members aged 35-44 represent 38% which suggests viewers who are younger particularly teenagers attend the cinema experience more frequently. With more upmarket audiences who have ABC1 jobs represent 60-66% of cinema audiences as they are more likely to afford a trip to the cinema. I believe his statement "the older the audience, the more upmarket" is true as films don't market themselves as heavily to upmarket members so they will be more willing to pay for a more enjoyable experience.
Question 2: page 2 – What kind of audience are you? What are your own viewing habits?
I would class myself as a film fanatic as I see a wide variety of films, I'm not led by a particular genre because I enjoy the substance and characters of the film more. I also prefer to see films in 2's rather than in a big group as it feels like more a personal experience and there is also less hassle and noise. I like to stay loyal to many actors/actresses and see more of their films.
Question 2b: What instruments could you use to find out about viewing habits / successful genres and narratives?
To find out about the viewing habits and successful genres and narratives I would research them on websites on-line, articles/thesis' representing these topics or a interview/film magazine discussing these topics such as Empire or Total Film magazine (pictured below).
Question 1: page 1 – read and consider – What does he suggest influences audience patterns – is he correct in your opinion?
He suggests age and income influence audience patterns as shown within his table that audience members aged 15-24 represent 40% of cinema audiences while members aged 35-44 represent 38% which suggests viewers who are younger particularly teenagers attend the cinema experience more frequently. With more upmarket audiences who have ABC1 jobs represent 60-66% of cinema audiences as they are more likely to afford a trip to the cinema. I believe his statement "the older the audience, the more upmarket" is true as films don't market themselves as heavily to upmarket members so they will be more willing to pay for a more enjoyable experience.
Question 2: page 2 – What kind of audience are you? What are your own viewing habits?
I would class myself as a film fanatic as I see a wide variety of films, I'm not led by a particular genre because I enjoy the substance and characters of the film more. I also prefer to see films in 2's rather than in a big group as it feels like more a personal experience and there is also less hassle and noise. I like to stay loyal to many actors/actresses and see more of their films.
Question 2b: What instruments could you use to find out about viewing habits / successful genres and narratives?
To find out about the viewing habits and successful genres and narratives I would research them on websites on-line, articles/thesis' representing these topics or a interview/film magazine discussing these topics such as Empire or Total Film magazine (pictured below).
Read pages 3-4 and think about how he explains WHY people go to the cinema; What do they want from a cinema experience and a film; What blocks them from getting involved. Then make notes to answer Questions 3 & 4 reflecting on yourself as a consumer:
Question 3 – motivation & behaviour
a. Why do you watch films?-
I watch films as I feel they serve as a distraction from real life and I can become engrossed and actively be involved within them. I like the excitement that come from then and lead to ambition for myself as a young film maker. I also like to see people I admire in the film or even people behind it such as director, producer, etc. I admire the creativity and imagination that drive the people to make a film. Finally I love the surprising and unexpected elements of a film as they excite me and drive me to create my own productions.
b. What qualities attract you ( you could consider film / actor/company/innovation / reputation etc)
As an active audience member I seek out films that I feel will satisfy me and the qualities that attract me are actors/actresses I like as I know I will feel enjoyment knowing I have someone I already like within a film, I will also watch films by companies I like as I have come to know what type of productions they release.
Typical directors that urge me to watch films are Quentin Tarantino, Nicolas Winding Refn and Martin Scorsese. Actors and actresses that urge me to watch films are Bruce Willis, Robert De Niro, Mads Mikkelsen, Matt Smith, Angelina Jolie, Natalie Portman and Jennifer Lawrence.
c. How do you consume films (exhibition: how it is shown – cinema/dvd/streamed/downloaded/tv as well as who with or where)
My favourite way to consume films is through DVD's but I also enjoy the cinema experience as it feels like a special event. I also stream films but I only do this access foreign language films and films that have only had a limited release in cinema.
Q4. Driver and barriers – annotate his list and then create your own. – what dissuades or persuades YOU.
Within the article Pete Buckingham presented a list of drivers and barriers that were found in normal film goers conducted by the Film Council there are as follows:
Drivers-
Genres I like
Actors I like/Top names (well known cast)
Producers I like
Well Known Book
Everyone's talking about it (Friends, Critics & Media)
Good and Obvious Hook
Surprising Twist
Soundtrack
Barriers-
Genres I don't like or not clear
No big names/Actors I don't like or haven't heard of
"Same few Actors", too predictable/samey
Don't know the story
No one is talking about it/heard of the film
No obvious hook or surprising twists
I feel all the drivers apply to me except the well known book as if I'm interested it doesn't matter for me. The barriers that apply to me are the no obvious hook because if I feel it won't grab my attention it will be a waste of time and the too predictable/samey as I am attracted to creativity and imagination.
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